Its not magic why people stop to see a Trade show Magician. With the right Trade Show Performer (more than a Magician) people will want to know what is happening or about to happen. The human race are very inquisitive!
Imagine you are walking down the numerous isles getting handed pamphlets, flyers, business cards, when suddenly you come to a booth where Paul Antonio is standing. Rather than hearing "here is a piece of promotional material" blah blah blah. You hear something like "Hi, do you have a dollar like this"?
Paul stands with a dollar in his hand the person stops a second and says I do....or I do not, either way they are now engaged... inquisitively.
Paul says, oh cool, so you can make money too then!
or oh too bad let me show you something!
What ? asks the spectator.
Oh I,m sorry replies Paul (building re pore)
Let me explain If you take 5 dollar bills freely shown and you fold them in half (done slowly and engaging the audience)
Then you have 5 $20 bills (yes $100 in the hand)
Now of course if your money doesn't do that and you cant make money as fast as me then you are at the right booth because this ________(insert product or service) is the best thing your money can buy let me explain....
This will be followed up with a second effect which should start to build a crowd and gain exposure.
Paul will go into some basic details and then segway into well you know what _______(1st persons name) let me have salesmen (by name) give you all the information and answer all your questions so that you are fully informed.